TY - GEN
T1 - The effect of social media on tourism destination marketing
T2 - 2012 9th International Conference on Service Systems and Service Management, ICSSSM'12
AU - Yuan, Shengnan
AU - Hao, Jinxing
AU - Guan, Xiang
AU - Xu, Hongqin
PY - 2012
Y1 - 2012
N2 - Nowadays social media are increasingly used in tourism destination marketing. In this paper, we first analyze the distinctive features of social media, i.e., Sociability, Mobility, and Purposiveness. Based on Media synchronicity theory (MST), we then redefine the marketing as a series of communication processes, and elaborate the features of social media on supporting their synchronicity with tourism destination marketing. The main objectives of this study is to explore the effects of social median on tourism destination marketing, and the study entails important theoretical and practical contributions to enhance our understanding of why social media are used in tourism destination marketing, as well as when and how they should be used.
AB - Nowadays social media are increasingly used in tourism destination marketing. In this paper, we first analyze the distinctive features of social media, i.e., Sociability, Mobility, and Purposiveness. Based on Media synchronicity theory (MST), we then redefine the marketing as a series of communication processes, and elaborate the features of social media on supporting their synchronicity with tourism destination marketing. The main objectives of this study is to explore the effects of social median on tourism destination marketing, and the study entails important theoretical and practical contributions to enhance our understanding of why social media are used in tourism destination marketing, as well as when and how they should be used.
KW - Media Synchronicity Theory
KW - Mobility
KW - Purposiveness
KW - Sociability
KW - Social Media
KW - Tourism Destination Marketing
UR - https://www.scopus.com/pages/publications/84866644288
U2 - 10.1109/ICSSSM.2012.6252281
DO - 10.1109/ICSSSM.2012.6252281
M3 - 会议稿件
AN - SCOPUS:84866644288
SN - 9781457720253
T3 - 2012 9th International Conference on Service Systems and Service Management - Proceedings of ICSSSM'12
SP - 473
EP - 476
BT - 2012 9th International Conference on Service Systems and Service Management - Proceedings of ICSSSM'12
Y2 - 2 July 2012 through 4 July 2012
ER -