@inproceedings{c5d9232f29aa4ae5b9a537a0f01642da,
title = "Social Factors Analysis for Understanding MOOCs Usage among University Students in China",
abstract = "The development of MOOCs has been widely lauded as an innovative mechanism for education. Studying on MOOCs will gradually change higher education methodology. To better understand MOOCs popularity among university students, it is useful to understand the determinant factors which affect students' intention. Therefore, in this research, we applied the technology acceptance model (TAM) in order to examine the reasons underlying the popularity of MOOCs. Particular factors from social aspects were integrated with the ordinary TAM to further study their influences and relationships. The experimental result on the cumulated questionnaires revealed some interesting findings. We hope this research could offer researchers some insight in the analysis of the popularity of MOOCs.",
keywords = "MOOCs platform, social factors, technology acceptance model, university student",
author = "Long Zhang and Wenge Rong and Shanbo Cui and Yuanxin Ouyang and Zhang Xiong",
note = "Publisher Copyright: {\textcopyright} 2019 IEEE.; 2019 IEEE International Conference on Engineering, Technology and Education, TALE 2019 ; Conference date: 08-04-2019 Through 11-04-2019",
year = "2019",
month = dec,
doi = "10.1109/TALE48000.2019.9225893",
language = "英语",
series = "TALE 2019 - 2019 IEEE International Conference on Engineering, Technology and Education",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "TALE 2019 - 2019 IEEE International Conference on Engineering, Technology and Education",
address = "美国",
}