TY - GEN
T1 - Research on contract for clothing mass customization based on customer value
AU - Liu, Rong
AU - Wang, Jing
PY - 2012
Y1 - 2012
N2 - As participant and decision maker, customers play important role in customized production process. Different from that of other products, the value of clothing is evaluated by customers not only based on the quality and style but also the added value of the product. This feature is particularly prominent in the field of clothing customization. The value of customized clothing includes elements such as the brand value, product attribute, service level, price and personal factors, etc. Customers make purchasing decisions according to the principle of utility maximization, and providers of customized clothing pursuit their profit maximization. In this paper, the utility function of customer value for clothing customization is analyzed, and then a contract model between customer and customization firm based on customer value is built. Using the solution of the model, coordination of clothing mass customization supply chain can be obtained when customer and provider make decisions considering the equilibrium of Stackelberg game.
AB - As participant and decision maker, customers play important role in customized production process. Different from that of other products, the value of clothing is evaluated by customers not only based on the quality and style but also the added value of the product. This feature is particularly prominent in the field of clothing customization. The value of customized clothing includes elements such as the brand value, product attribute, service level, price and personal factors, etc. Customers make purchasing decisions according to the principle of utility maximization, and providers of customized clothing pursuit their profit maximization. In this paper, the utility function of customer value for clothing customization is analyzed, and then a contract model between customer and customization firm based on customer value is built. Using the solution of the model, coordination of clothing mass customization supply chain can be obtained when customer and provider make decisions considering the equilibrium of Stackelberg game.
KW - clothing customization
KW - contract
KW - customer value
UR - https://www.scopus.com/pages/publications/84866683145
U2 - 10.1109/ICSSSM.2012.6252341
DO - 10.1109/ICSSSM.2012.6252341
M3 - 会议稿件
AN - SCOPUS:84866683145
SN - 9781457720253
T3 - 2012 9th International Conference on Service Systems and Service Management - Proceedings of ICSSSM'12
SP - 755
EP - 759
BT - 2012 9th International Conference on Service Systems and Service Management - Proceedings of ICSSSM'12
T2 - 2012 9th International Conference on Service Systems and Service Management, ICSSSM'12
Y2 - 2 July 2012 through 4 July 2012
ER -