@inproceedings{28bce57f94104c64867e8a2bf9113f10,
title = "Incremental configuration update model and application in sponsored search advertising",
abstract = "Sponsored search advertising is a significant product contributing impressive revenue to an internet search company. It serves for thousands of partners including owned properties and syndication partners. To boost revenue, configuration should frequently be changed to satisfy every partner{\textquoteright}s personalized requirements, partners on-boarding or off-boarding, features enabling or disabling, etc. To better address these demands and make them take effect rapidly in system, a model for incremental configuration update and its application in sponsored search are put forward in this paper to do configuration update automatically. The results in application in product system turn out to be encouraging demonstrating its efficiency, helping company reduce costs.",
keywords = "Data reload, Incremental configuration update model, Sponsored search advertising",
author = "Wei Yuan and Pan Deng and Biying Yan and Zhang, \{Jian Wei\} and Qingsong Hua and Jing Tan",
note = "Publisher Copyright: {\textcopyright} ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2016.; International Conference on Industrial IoT Technologies and Applications, 2016 ; Conference date: 24-03-2016 Through 26-03-2016",
year = "2016",
doi = "10.1007/978-3-319-44350-8\_8",
language = "英语",
isbn = "9783319443492",
series = "Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST",
publisher = "Springer Verlag",
pages = "70--78",
editor = "Jiafu Wan and Iztok Humar and Daqiang Zhang",
booktitle = "Industrial IoT Technologies and Applications - International Conference, Industrial IoT 2016, Revised Selected Papers",
address = "德国",
}