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Guanxi-oriented attitude and the selection of communication modality under friction events

  • Beihang University

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

The purpose of this study was to investigate how guanxi-oriented attitude, of salespersons will influence their behaviors, such as the selection of communication modality, under friction events. Data was collected via questionnaire from persons selling equipment in the oil industry. The partial least squares (PLS) method is applied to analyze the collected data. The study finds that the guanxi-oriented attitude positively influences the use of informal communication and negatively influences the use of formal communication. Our findings yield implications to managers on how to guide the employees to behave or act in the manner desired by the firm, and the findings imply that the managers may benefit from screening sales applicants in terms of their opinions of the importance of guanxi before hiring, and reinforcing positive guanxi-oriented attitude after hiring.

源语言英语
主期刊名2013 International Conference on Management Science and Engineering, ICMSE 2013 - 20th Annual Conference Proceedings
1325-1331
页数7
DOI
出版状态已出版 - 2013
活动2013 20th International Conference on Management Science and Engineering, ICMSE 2013 - Harbin, 中国
期限: 17 7月 201319 7月 2013

出版系列

姓名International Conference on Management Science and Engineering - Annual Conference Proceedings
ISSN(印刷版)2155-1847

会议

会议2013 20th International Conference on Management Science and Engineering, ICMSE 2013
国家/地区中国
Harbin
时期17/07/1319/07/13

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