Cultural tightness, risk preference, and data assetization: evidence from China

This study tests whether the cultural tightness influences corporate attention to data assetization in China. Using panel data for A share listed companies from 2011 to 2022, we construct a textual index of data assetization and estimate industry and year fixed effects models. Empirical results confirm that cultural tightness significantly reduces firm attention to data assetization, which is mainly achieved by affecting risk preferences. Our findings underscore how cultural tightness constrains corporate data strategy in emerging markets.