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Could satisfaction be compared across customers? Some opposite evidences from China

  • Tsinghua University

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

Though the debate of interpersonal comparisons of satisfaction lasts for a long time, few researchers focus their attentions on whether the comparisons are empirically meaningful. This paper carries out two empirical studies to examine this issue and find that there are some validity threats when we compare customer satisfaction across customer groups without first considering the basic differences among these groups. The results in this study give some challenges to those that take customer satisfaction as a type of measurement for evaluating the performance of individuals and economic sectors.

源语言英语
主期刊名Proceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
6-10
页数5
DOI
出版状态已出版 - 2009
活动2009 6th International Conference on Service Systems and Service Management, ICSSSM '09 - Xiamen, 中国
期限: 8 6月 200910 6月 2009

出版系列

姓名Proceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09

会议

会议2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
国家/地区中国
Xiamen
时期8/06/0910/06/09

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