China-to-North Korea tourism: A leisure business on a tense peninsula

Purpose-Despite the tension between North Korea and South Korea, tourists from China and other countries are visiting North Korea at an increasing rate. This article aims to examine the background, development trends and other factors affecting this phenomenon. Design/Methodology/Approach-Using tourism data from the China National Tourism Administration, local reports and the news, this study attempts to analyze the growing trend of Chinese tourists to North Korea. Findings-The results provide substantial support for the authors conclusion that it is possible Chinese tourists to North Korea will continue at increasingly higher rates in the coming years. Non-Chinese tourists to North Korea are also increasing. Practical Implications-This study provides evidence that North Korea is becoming more open and active in the tourism business, a sign that North Korea is changing its economic policy. Tourists from China and other countries have an interest in experiencing North Koreas unique culture and society. These findings will help the tourism industry as well as policymakers consider the implications and opportunities resulting from this trend. Originality/Value-Building on the data from comprehensive sources, this article makes original contributions by showing the significant growth of the China-to-North Korea tourism despite the tensions between North Korea and South Korea. The findings have important implications for North Korea researchers worldwide.