TY - GEN
T1 - Application of EEG to service value perception
AU - Zhao, Meina
AU - Ding, Ning
AU - Wang, Jing
AU - Zhao, Gang
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/7
Y1 - 2019/7
N2 - The research of neuroscience in service management was presented in the doctoral dissertation of Zhao during her study in Beihang University. A number of researches around service science were indicated by the application of EEG experiment, for instance, the value structure of product service system, service value perception, the influence factors of online service purchase decision-making, consumer's cognitive and service purchase decisions, particularly the relationship between product and services in PSS. Event related potential (ERP) is a neuroscience method with the application of the change of EEG recorded by customers' reactions to a particular stimulus. The external stimuli through visual, auditory and other senses may induce relevant potentials and presented in the form of brain waves. Many functions and inducing conditions of ERP have been confirmed in psychological experiments, such as P300, P2, N270, N170, EPN, LPP, which has been currently applied in the research on consumer decision-making, service science and management.
AB - The research of neuroscience in service management was presented in the doctoral dissertation of Zhao during her study in Beihang University. A number of researches around service science were indicated by the application of EEG experiment, for instance, the value structure of product service system, service value perception, the influence factors of online service purchase decision-making, consumer's cognitive and service purchase decisions, particularly the relationship between product and services in PSS. Event related potential (ERP) is a neuroscience method with the application of the change of EEG recorded by customers' reactions to a particular stimulus. The external stimuli through visual, auditory and other senses may induce relevant potentials and presented in the form of brain waves. Many functions and inducing conditions of ERP have been confirmed in psychological experiments, such as P300, P2, N270, N170, EPN, LPP, which has been currently applied in the research on consumer decision-making, service science and management.
KW - Decision-making
KW - Event related potential
KW - Neuromarketing
KW - Service value
UR - https://www.scopus.com/pages/publications/85074892437
U2 - 10.1109/ICSSSM.2019.8887660
DO - 10.1109/ICSSSM.2019.8887660
M3 - 会议稿件
AN - SCOPUS:85074892437
T3 - 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019
BT - 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 16th International Conference on Service Systems and Service Management, ICSSSM 2019
Y2 - 13 July 2019 through 15 July 2019
ER -