A novel fuzzy linguistic model for prioritising engineering design requirements in quality function deployment under uncertainties

Quality function deployment (QFD) is a planning and problem-solving tool gaining wide acceptance for translating customer requirements (CRs) into the design requirements (DRs) of a product. Deriving the priority order of DRs from input variables is a crucial step in applying QFD. Due to the inherent vagueness or impreciseness in QFD, the use of fuzzy linguistic variables for prioritising DRs has become more and more important in QFD applications. Existing approaches make use of the associated fuzzy membership functions of linguistic labels based on the fuzzy extension principle. However, an inherent limitation of such fuzzy linguistic approaches is the information loss caused by approximation processes, which eventually implies a lack of precision in the final results. This paper proposes an alternative approach to prioritising engineering DRs in QFD based on the order-based semantics of linguistic information and fuzzy preference relations of linguistic profiles, under random interpretations of customers, design team and CRs. Ultimately, this approach enhances the fuzzy-computation-based models proposed in the previous studies by overcoming the mentioned limitations. A case study taken from the literature is used to illuminate the proposed technique and to compare with the previous techniques based on fuzzy computation.