@inproceedings{8ed8bc09caff4058bb909a671cae6c0f,
title = "A comprehensive reputation based trust model in C2C electronic commerce",
abstract = "The mistrust between buyers and sellers in C2C electronic commerce has been affecting its development. The accuracy and the reliability of the reputation system are still not high because of the existence of vicious users. This paper builds a comprehensive reputation based trust model by choosing the suitable influential factors in trust and the simulation results prove that this model has a higher accuracy and reliability.",
keywords = "C2C, Credibility of the rating, Reputation based trust model",
author = "Junmei Wang and Wang Li and Xie Jun",
year = "2010",
doi = "10.4028/www.scientific.net/AMR.121-122.429",
language = "英语",
isbn = "9780878492510",
series = "Advanced Materials Research",
pages = "429--434",
booktitle = "Nanotechnology and Computer Engineering",
note = "2010 IITA International Conference on Nanotechnology and Computer Engineering, CNCE 2010 ; Conference date: 20-07-2010 Through 21-07-2010",
}