面向大规模个性化的产品服务系统模块化设计

A modular design framework of PSS oriented to mass personalization was proposed.Through the combination of internal fewer modules of products and services,personalized customer demands might be realized in ways of large scale,low cost and fast speed.The differences between mass personalization mode and mass customization mode were discussed,the research and application statuses of PSS modular design oriented to mass personalization were summarized,the basic features and realization modes of modular design of PSS oriented to mass personalization were analyzed,and the PSS modular processes and methods were put forward.The proposed design framework and methods of PSS modular design oriented to mass personalization provide a theoretical reference for the mass personalization design and the PSS modular design.