TY - GEN
T1 - Visual Design Process in the Era of Artificial Intelligence
T2 - 14th International Conference on Design, User Experience, and Usability, DUXU 2025, held as part of the 27th HCI International Conference, HCII 2025
AU - Zhang, Hanting
AU - Zhao, Zhiyu
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - This research explores the feasibility of human-AI collaboration in branding design and its impact on the design process. The study proposes a Design Collaboration Optimization (DCO) framework based on human-AI collaboration, validating its effectiveness through the CRUSH brand design case study, associated surveys, and visual analysis. Results indicate that the human-AI collaborative approach excels in branding design’s early and middle stages, rapidly stimulating creativity through data analysis and image generation while significantly improving design efficiency. Human-AI collaboration helps designers better visualize design concepts during the discovery and creation phases, providing valuable collaborative methods. Through this new form of cooperation, effective partnerships between humans and artificial intelligence enhance design efficiency and offer designers broader perspectives and creative possibilities.
AB - This research explores the feasibility of human-AI collaboration in branding design and its impact on the design process. The study proposes a Design Collaboration Optimization (DCO) framework based on human-AI collaboration, validating its effectiveness through the CRUSH brand design case study, associated surveys, and visual analysis. Results indicate that the human-AI collaborative approach excels in branding design’s early and middle stages, rapidly stimulating creativity through data analysis and image generation while significantly improving design efficiency. Human-AI collaboration helps designers better visualize design concepts during the discovery and creation phases, providing valuable collaborative methods. Through this new form of cooperation, effective partnerships between humans and artificial intelligence enhance design efficiency and offer designers broader perspectives and creative possibilities.
KW - Branding Design
KW - Human-AI Collaboration
KW - Visual Design Framework
UR - https://www.scopus.com/pages/publications/105007751282
U2 - 10.1007/978-3-031-93236-6_9
DO - 10.1007/978-3-031-93236-6_9
M3 - 会议稿件
AN - SCOPUS:105007751282
SN - 9783031932359
T3 - Lecture Notes in Computer Science
SP - 118
EP - 134
BT - Design, User Experience, and Usability - 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Proceedings
A2 - Schrepp, Martin
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 22 June 2025 through 27 June 2025
ER -