The research on mediating effect model of relationship benefits in materials industries: Data Mining

  • Qingmin Kong*
  • , Mingli Zhang
    • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This article introduces the relationship benefits into the research area of materialsindustries. Through data mining, the study has shown that in the materials industries area, through relationship benefits, relationship marketing have significant impact on customer loyalty, relationship benefits play a fully mediating effect role. If customers of materials industries receive the relationship benefits from materials industries enterprises, they would maintain the relationship with materials industries enterprises. Our conclusions have the guiding effect for the materials industries enterprises, especially for the materials industries service enterprises.

Original languageEnglish
Title of host publicationAdvances in Civil Engineering
Pages2009-2012
Number of pages4
DOIs
StatePublished - 2011
Event2011 International Conference on Civil Engineering and Building Materials, CEBM 2011 - Kunming, China
Duration: 29 Jul 2011 → 31 Jul 2011

Publication series

NameAdvanced Materials Research
Volume255-260
ISSN (Print)1022-6680

Conference

Conference2011 International Conference on Civil Engineering and Building Materials, CEBM 2011
Country/TerritoryChina
CityKunming
Period29/07/11 → 31/07/11

Keywords

  • Data mining
  • Factor analysis modeling
  • Materials industries
  • Mediating effect
  • Relationship benefits
  • Structural equation modeling

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