The multinomial logit model with last choice feedback

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper proposes a method to develop the multinomial logit(MNL) model for a sequence of choices behavior that incorporates the probability of last choice in the current representative utility.The function of last probability could be additionally used as the coefficients of some part of observed component, while other alternative-specific coefficients are assumed to be variable only with their initial coefficients which are derived from the MNL model.Without loss of simplicity and readily interpretation, the model reflects the impact of last choice on observed component via last probability.The experiment based on synthetic data shows the fact that a person is aware of a alternative is willing to choose the alternative in following periods.The probability approaches a constant, and the bigger the proportion of observed component that influenced by last probability is, the higher the final probability become.

Original languageEnglish
Title of host publication2009 2nd International Conference on Intelligent Computing Technology and Automation, ICICTA 2009
Pages291-294
Number of pages4
DOIs
StatePublished - 2009
Event2009 2nd International Conference on Intelligent Computing Technology and Automation, ICICTA 2009 - Changsha, Hunan, China
Duration: 10 Oct 200911 Oct 2009

Publication series

Name2009 2nd International Conference on Intelligent Computing Technology and Automation, ICICTA 2009
Volume2

Conference

Conference2009 2nd International Conference on Intelligent Computing Technology and Automation, ICICTA 2009
Country/TerritoryChina
CityChangsha, Hunan
Period10/10/0911/10/09

Keywords

  • Feedback
  • Last probabilit
  • Multinomial logit model

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