TY - GEN
T1 - The effects of customer involvement on customer co-created value in non-trading virtual community
AU - Tu, Jianbo
AU - Zhang, Mingli
PY - 2013
Y1 - 2013
N2 - The research attempts to measure the effects of customer involvement on customer co-created value in non-trading virtual community. The dimensions of customer co-created value were proposed by literature research and qualitative research of focus group interview, including two dimensions of pragmatic value and hedonic value. 485 effective questionnaries were collected, and empirical study of structural equation model was applied to analyze the relations between customer involvement, customer co-created value and behavioral intention. The results show that customer involvement has significantly positive effect on pragmatic value and hedonic value; pragmatic value and hedonic value all have significantly positive effect on word-of-mouth and repeated use intention. Considering the relations between customer involvement, customer co-created value and behavioral intention, the research suggests that paying attention to customer involvement may help customers gain their value and spur customer loyalty intention in non-trading virtual community.
AB - The research attempts to measure the effects of customer involvement on customer co-created value in non-trading virtual community. The dimensions of customer co-created value were proposed by literature research and qualitative research of focus group interview, including two dimensions of pragmatic value and hedonic value. 485 effective questionnaries were collected, and empirical study of structural equation model was applied to analyze the relations between customer involvement, customer co-created value and behavioral intention. The results show that customer involvement has significantly positive effect on pragmatic value and hedonic value; pragmatic value and hedonic value all have significantly positive effect on word-of-mouth and repeated use intention. Considering the relations between customer involvement, customer co-created value and behavioral intention, the research suggests that paying attention to customer involvement may help customers gain their value and spur customer loyalty intention in non-trading virtual community.
KW - behavioral intention
KW - customer co-created value
KW - customer involvement
KW - non-trading
KW - virtual community
UR - https://www.scopus.com/pages/publications/84893698433
U2 - 10.1109/ICIII.2013.6702916
DO - 10.1109/ICIII.2013.6702916
M3 - 会议稿件
AN - SCOPUS:84893698433
SN - 9781479939855
T3 - Proceedings of 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
SP - 230
EP - 233
BT - Proceedings of 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
T2 - 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
Y2 - 23 November 2013 through 24 November 2013
ER -