Skip to main navigation Skip to search Skip to main content

The effect of service fairness on service quality, customer satisfaction and customer loyalty

  • Jianfen Zhao*
  • , Mingli Zhang
  • , Qingmin Kong
  • *Corresponding author for this work
  • Beihang University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

We study the effect of service fairness on service quality, customer satisfaction and customer loyalty. An Structural Equation Modeling analysis was conducted on the hospital industry. The results show that procedural justice and interactional justice obviously effect customer perceived service quality positively. Moreover, the results show that procedural justice, interactional justice and distribute justice all effect customer satisfaction and customer loyalty directly or indirectly. Based on the results, this study explains the practical and academic implications for service fairness.

Original languageEnglish
Title of host publication2010 International Conference on Management and Service Science, MASS 2010
DOIs
StatePublished - 2010
Event2010 International Conference on Management and Service Science, MASS 2010 - Wuhan, China
Duration: 24 Aug 201026 Aug 2010

Publication series

Name2010 International Conference on Management and Service Science, MASS 2010

Conference

Conference2010 International Conference on Management and Service Science, MASS 2010
Country/TerritoryChina
CityWuhan
Period24/08/1026/08/10

Keywords

  • Customer satisfaction and Customer loyalty
  • Service fairness
  • Service quality

Fingerprint

Dive into the research topics of 'The effect of service fairness on service quality, customer satisfaction and customer loyalty'. Together they form a unique fingerprint.

Cite this