Social media research: A review

Junjie Wu; Haoyan Sun; Yong Tan

doi:10.1007/s11518-013-5225-6

Social media research: A review

Junjie Wu^*
, Haoyan Sun
, Yong Tan

^*Corresponding author for this work

School of Economics and Management

University of Washington

Research output: Contribution to journal › Article › peer-review

39 Scopus citations

Abstract

Social media is fundamentally changing the way people communicate, consume and collaborate. It provides companies a new platform to interact with their customers. In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided.

Original language	English
Pages (from-to)	257-282
Number of pages	26
Journal	Journal of Systems Science and Systems Engineering
Volume	22
Issue number	3
DOIs	https://doi.org/10.1007/s11518-013-5225-6
State	Published - Sep 2013

Keywords

analytical approaches
empirical models
experimental methods
predictive analytics
social media

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10.1007/s11518-013-5225-6

Cite this

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KW - empirical models

KW - experimental methods

KW - predictive analytics

KW - social media

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Social media research: A review

Abstract

Keywords

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