Research on the mechanism of consumer generated media

Lin Mu; Hua Rui Cao; Tang Yao; Qiuying Zheng

doi:10.1109/ICMSS.2011.5998989

Research on the mechanism of consumer generated media

Lin Mu^*
, Hua Rui Cao
, Tang Yao
, Qiuying Zheng

^*Corresponding author for this work

School of Economics and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior online. First, we overview the value and CGM aplications; second, we put forwad our hypothesis and research model and last we draw some conclusions and recommendations.

Original language	English
Title of host publication	International Conference on Management and Service Science, MASS 2011
DOIs	https://doi.org/10.1109/ICMSS.2011.5998989
State	Published - 2011
Event	International Conference on Management and Service Science, MASS 2011 - Wuhan, China Duration: 12 Aug 2011 → 14 Aug 2011

Publication series

Name	International Conference on Management and Service Science, MASS 2011

Conference

Conference	International Conference on Management and Service Science, MASS 2011
Country/Territory	China
City	Wuhan
Period	12/08/11 → 14/08/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consume-generated media
Psychology mechanism
Research

Access to Document

10.1109/ICMSS.2011.5998989

Cite this

@inproceedings{78766e59e45349f7b1836908996e37b3,

title = "Research on the mechanism of consumer generated media",

abstract = "This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior online. First, we overview the value and CGM aplications; second, we put forwad our hypothesis and research model and last we draw some conclusions and recommendations.",

keywords = "Consume-generated media, Psychology mechanism, Research",

author = "Lin Mu and Cao, \{Hua Rui\} and Tang Yao and Qiuying Zheng",

year = "2011",

doi = "10.1109/ICMSS.2011.5998989",

language = "英语",

isbn = "9781424465811",

series = "International Conference on Management and Service Science, MASS 2011",

booktitle = "International Conference on Management and Service Science, MASS 2011",

note = "International Conference on Management and Service Science, MASS 2011 ; Conference date: 12-08-2011 Through 14-08-2011",

}

Mu, L, Cao, HR, Yao, T & Zheng, Q 2011, Research on the mechanism of consumer generated media. in International Conference on Management and Service Science, MASS 2011., 5998989, International Conference on Management and Service Science, MASS 2011, International Conference on Management and Service Science, MASS 2011, Wuhan, China, 12/08/11. https://doi.org/10.1109/ICMSS.2011.5998989

TY - GEN

T1 - Research on the mechanism of consumer generated media

AU - Mu, Lin

AU - Cao, Hua Rui

AU - Yao, Tang

AU - Zheng, Qiuying

PY - 2011

Y1 - 2011

N2 - This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior online. First, we overview the value and CGM aplications; second, we put forwad our hypothesis and research model and last we draw some conclusions and recommendations.

AB - This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior online. First, we overview the value and CGM aplications; second, we put forwad our hypothesis and research model and last we draw some conclusions and recommendations.

KW - Consume-generated media

KW - Psychology mechanism

KW - Research

UR - https://www.scopus.com/pages/publications/80052895355

U2 - 10.1109/ICMSS.2011.5998989

DO - 10.1109/ICMSS.2011.5998989

M3 - 会议稿件

AN - SCOPUS:80052895355

SN - 9781424465811

T3 - International Conference on Management and Service Science, MASS 2011

BT - International Conference on Management and Service Science, MASS 2011

T2 - International Conference on Management and Service Science, MASS 2011

Y2 - 12 August 2011 through 14 August 2011

ER -

Research on the mechanism of consumer generated media

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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Cite this