@inproceedings{37202352569f42f6a88a40de1f25ddab,
title = "Research of video advertisements effect based on EEG: ERSP and emotion for commercial effect",
abstract = "Many types of water TV commercials are presented to the consumer, and different commercials will bring diversity effect. Using traditional methods cannot get accurate results, so we adopt electroencephalogram (EEG) to analyses subjects' behavior. We choose four electrode channels in the frontal coral (FC) to map Event related spectral perturbations (ERSP) between 2 Hz and 15 Hz, then use the varying intensity and concentration of spectrum happened in the pre-And frontal coral (PFC) and FC to judge the subjects' emotion. Finally, ranking the memorization and attraction of different commercials according to the results of EEG experiments.",
keywords = "EEG, Emotion, Event related spectral perturbations, frontal coral, pre-And frontal coral",
author = "Jing Wang and Weiwei Xu",
note = "Publisher Copyright: {\textcopyright} 2016 IEEE.; 13th International Conference on Service Systems and Service Management, ICSSSM 2016 ; Conference date: 24-06-2016 Through 26-06-2016",
year = "2016",
month = aug,
day = "9",
doi = "10.1109/ICSSSM.2016.7538499",
language = "英语",
series = "2016 13th International Conference on Service Systems and Service Management, ICSSSM 2016",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
editor = "Jian Chen and Xiaoqiang Cai and Changchun Zhou and Kaida Qin and Baojian Yang",
booktitle = "2016 13th International Conference on Service Systems and Service Management, ICSSSM 2016",
address = "美国",
}