Abstract
Regional differences in customer satisfaction were examined, with a focus on the relationship between economic development and customer satisfaction. The moderating roles of regional economic development on the associations between customer satisfaction and its antecedents were also examined. Participants were 11,042 consumers in 8 durable goods categories across 21 cities in China. Results based on hierarchical linear models suggest that customer satisfaction with products is negatively related to regional economic development. In addition, it was found that the impacts of expectation and perceived value on customer satisfaction varied across regions depending on level of economic development.
| Original language | English |
|---|---|
| Pages (from-to) | 1403-1412 |
| Number of pages | 10 |
| Journal | Social Behavior and Personality |
| Volume | 39 |
| Issue number | 10 |
| DOIs | |
| State | Published - 2011 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
Keywords
- Customer satisfaction
- Expectation
- Perceived performance
- Regional economic development
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