@inproceedings{9056b99be6cb47aba80b4150e7d4d5fb,
title = "Personalized E-Advertisement and Experience: Recommending User Targeted Ads",
abstract = "Personalized e-advertising is the art of attracting users' attention by correlating to their tastes and interests. The evolving research of adaptive hypermedia with its techniques and theories contributed to the personalization field. This paper reports the case study of {"}My Ads{"}, an adaptive e-advertisement delivery system that is based on a new theoretical framework, to evaluate users' acceptance of personalized ads. The results indicated that the implemented features within the system contributed to an enhanced experience through the exposure to different personalization methods and the appealing ideas of the system.",
keywords = "Adaptive hypermedia, eadvertisement, information retrieval, personalization, user modeling",
author = "\{Al Qudah\}, \{Dana A.\} and Cristea, \{Alexandra I.\} and Bazdarevic, \{Suncica Hadzidedic\} and Samar Al-Saqqa and Ali Rodan and Wei Yang",
note = "Publisher Copyright: {\textcopyright} 2015 IEEE.; 12th IEEE International Conference on E-Business Engineering, ICEBE 2015 ; Conference date: 23-10-2015 Through 25-10-2015",
year = "2015",
month = dec,
day = "8",
doi = "10.1109/ICEBE.2015.19",
language = "英语",
series = "Proceedings - 12th IEEE International Conference on E-Business Engineering, ICEBE 2015",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "56--61",
editor = "Yinsheng Li and Kuo-Ming Chao and Jen-Yao Chung and Xiang Fei",
booktitle = "Proceedings - 12th IEEE International Conference on E-Business Engineering, ICEBE 2015",
address = "美国",
}