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Paradigm shift of customer satisfaction studies in service research: A meta-analytical review of the antecedents of service satisfaction

  • Qiuying Zheng*
  • , Tang Yao
  • , Lin Mu
  • , Huarui Cao
  • *Corresponding author for this work
  • Beijing University of Chinese Medicine
  • Tianjin University of Finance and Economics
  • Tianjin Normal University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Conceptual literature review and empirical generalization by using meta-analysis method are done to get a whole picture of service satisfaction antecedent studies. It is found that three main paradigms, including expectation disconfirmation, service quality and service value are used to explain the antecedents of customer satisfaction in service research history. A paradigm shift can be seen along these three paradigms, and the domain of service satisfaction antecedents is found to be expanding gradually. However, meta-analysis results show that disconfirmation, the most parsimonious paradigm, achieves the strongest relationship strength with customer satisfaction in service industries. Therefore, disconfirmation paradigm is recommended to measure or monitor customer satisfaction, whereas service quality paradigm and service are recommended when service providers want to improve customer satisfaction since they need to know from which concrete aspects, satisfaction can be enhanced.

Original languageEnglish
Title of host publicationProceedings - 2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy
Subtitle of host publicationCross-Disciplinary and Cross-Cultural Perspective, IJCSS 2012
Pages134-137
Number of pages4
DOIs
StatePublished - 2012
Event2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective, IJCSS 2012 - Shanghai, China
Duration: 24 May 2012 → 26 May 2012

Publication series

NameProceedings - 2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective, IJCSS 2012

Conference

Conference2012 International Joint Conference on Service Sciences, Service Innovation in Emerging Economy: Cross-Disciplinary and Cross-Cultural Perspective, IJCSS 2012
Country/TerritoryChina
CityShanghai
Period24/05/12 → 26/05/12

Keywords

  • disconfirmation
  • meta-analysis
  • satisfaction
  • service quality
  • service value

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