@inproceedings{66264daef7064cda8872c8bad13f630c,
title = "Mobile operator's Dilemma: An exploratory study on the co-diffusion of mobile IM and desktop IM of China mobile",
abstract = "The rise of mobile Instant Messaging (IM) services has been a mixed blessing for mobile operators. Mobile operators are facing critical questions that whether or not to develop operator proprietary IM service and how to develop such kind of service. This study attempts to tackle these questions by analyzing the co-diffusion patterns of the mobile IM service and the desktop IM service of China Mobile Fetion, one of the most successful IM services of mobile operators in China. Results reveal that the mobile IM service and the desktop IM service follow different diffusion patterns and the co-diffusion effects between the mobile IM service and the desktop IM service are both complementary and substitutive. Theoretical and practical implications are also discussed.",
keywords = "Co-diffusion, Instant messaging service, Mobile business, Mobile operator",
author = "Hao, \{Jin Xing\} and Xinping Xiao and Siqing Shan",
year = "2013",
doi = "10.1109/ICEBE.2013.38",
language = "英语",
isbn = "9780769551111",
series = "Proceedings - 2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013",
publisher = "IEEE Computer Society",
pages = "250--256",
booktitle = "Proceedings - 2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013",
address = "美国",
note = "2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013 ; Conference date: 11-09-2013 Through 13-09-2013",
}