Introduction

Although there have been abundant case reports and research on business science including entrepreneurship in the literature, to date, most of them focus on successful business practices in the European Union and North America, with only very limited Asia-Pacific cases studied. With this in mind, we consider that it is necessary to publish books of cases studies investigating state-of-the-art business practices in various industrial sectors and firms across the Asia-Pacific region. Entrepreneurship is one of such important business practices. Through in-depth case studies in this region, the book series is intended to explore main drives for change, to examine key factors for success, and to identify the business model innovation, which can help to inform and inspire other companies within the region for developing their own business and its process.