Intensification in online consumer reviews Insights from Chinese

Wei Ren

doi:10.1075/pbns.300.08ren

Intensification in online consumer reviews Insights from Chinese

Wei Ren^*

^*Corresponding author for this work

School of Foreign Languages

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

6 Scopus citations

Abstract

This study adds to the growing literature on online consumer reviews by analyzing intensification in Chinese online consumer reviews from a dataset of 355 user-generated online comments on the Kindle Paperwhite E-reader on Amazon China. The study first analyzes the usage and frequency of different types of intensification in reviews. The distribution of intensification devices is then investigated according to review valence (negative vs. positive). Since Chinese writing is based on characters rather than alphabets, some particular uses of Chinese intensification are identified and discussed. The study demonstrates that the exploration of intensification in Chinese online consumer reviews can enrich and provide further insights for research on this genre.

Original language	English
Title of host publication	Technology Mediated Service Encounters
Editors	Pilar Garces-Conejos Blitvich, Lucia Fernandez-Amaya, Maraa De La O Hernandez-Lopez
Publisher	John Benjamins Publishing Company
Pages	199-221
Number of pages	23
ISBN (Electronic)	9789027262998
DOIs	https://doi.org/10.1075/pbns.300.08ren
State	Published - 2019

Publication series

Name	Pragmatics and Beyond New Series
Volume	300
ISSN (Print)	0922-842X

Keywords

Chinese
Computer-mediated communication (cmc)
Intensification
Online consumer review (ocr)
Review valence

Access to Document

10.1075/pbns.300.08ren

Cite this

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year = "2019",

doi = "10.1075/pbns.300.08ren",

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Intensification in online consumer reviews Insights from Chinese. / Ren, Wei.
Technology Mediated Service Encounters. ed. / Pilar Garces-Conejos Blitvich; Lucia Fernandez-Amaya; Maraa De La O Hernandez-Lopez. John Benjamins Publishing Company, 2019. p. 199-221 (Pragmatics and Beyond New Series; Vol. 300).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - This study adds to the growing literature on online consumer reviews by analyzing intensification in Chinese online consumer reviews from a dataset of 355 user-generated online comments on the Kindle Paperwhite E-reader on Amazon China. The study first analyzes the usage and frequency of different types of intensification in reviews. The distribution of intensification devices is then investigated according to review valence (negative vs. positive). Since Chinese writing is based on characters rather than alphabets, some particular uses of Chinese intensification are identified and discussed. The study demonstrates that the exploration of intensification in Chinese online consumer reviews can enrich and provide further insights for research on this genre.

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KW - Intensification

KW - Online consumer review (ocr)

KW - Review valence

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Intensification in online consumer reviews Insights from Chinese

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Keywords

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