Improving User Equilibrium via Public Service Advertising

Chenlan Wang; Yulan Fu

doi:10.1061/9780784481523.255

Improving User Equilibrium via Public Service Advertising

Chenlan Wang^*
, Yulan Fu

^*Corresponding author for this work

School of Economics and Management

Beihang University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The user equilibrium is a classic model for travelers' choices in transportation networks, but it is widely considered inefficient due to travelers' selfishness. Supposing there is an ideal central authority to fully coordinate the traffic, the total travel cost in the whole network can be minimized, which is usually modeled as the system optimum. This can serve as a benchmark for improving network efficiency. Smart phones provide route advice from transportation apps. We want to know whether such public service advertising from transportation apps improves travelers' own travel cost and the total travel cost from the systematic view. This paper establishes a mathematical model to describe travelers' routing choices and show their effects on travelers' routing decisions. We explore how it can improve the network efficiency, and give suggestions on making better use of transport apps. Numerical examples show that public service advertising can help alleviate traffic congestion.

Original language	English
Title of host publication	CICTP 2018
Subtitle of host publication	Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals
Editors	Xiaokun Wang, Yu Zhang, Diange Yang, Zheng You
Publisher	American Society of Civil Engineers (ASCE)
Pages	2573-2578
Number of pages	6
ISBN (Electronic)	9780784481523
DOIs	https://doi.org/10.1061/9780784481523.255
State	Published - 2018
Event	18th COTA International Conference of Transportation Professionals: Intelligence, Connectivity, and Mobility, CICTP 2018 - Beijing, China Duration: 5 Jul 2018 → 8 Jul 2018

Publication series

Name	CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals

Conference

Conference	18th COTA International Conference of Transportation Professionals: Intelligence, Connectivity, and Mobility, CICTP 2018
Country/Territory	China
City	Beijing
Period	5/07/18 → 8/07/18

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

10.1061/9780784481523.255

Cite this

Wang, C., & Fu, Y. (2018). Improving User Equilibrium via Public Service Advertising. In X. Wang, Y. Zhang, D. Yang, & Z. You (Eds.), CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals (pp. 2573-2578). (CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals). American Society of Civil Engineers (ASCE). https://doi.org/10.1061/9780784481523.255

Wang, Chenlan ; Fu, Yulan. / Improving User Equilibrium via Public Service Advertising. CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals. editor / Xiaokun Wang ; Yu Zhang ; Diange Yang ; Zheng You. American Society of Civil Engineers (ASCE), 2018. pp. 2573-2578 (CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals).

@inproceedings{be6e67b42e364291b48c3a86969b7b66,

title = "Improving User Equilibrium via Public Service Advertising",

abstract = "The user equilibrium is a classic model for travelers' choices in transportation networks, but it is widely considered inefficient due to travelers' selfishness. Supposing there is an ideal central authority to fully coordinate the traffic, the total travel cost in the whole network can be minimized, which is usually modeled as the system optimum. This can serve as a benchmark for improving network efficiency. Smart phones provide route advice from transportation apps. We want to know whether such public service advertising from transportation apps improves travelers' own travel cost and the total travel cost from the systematic view. This paper establishes a mathematical model to describe travelers' routing choices and show their effects on travelers' routing decisions. We explore how it can improve the network efficiency, and give suggestions on making better use of transport apps. Numerical examples show that public service advertising can help alleviate traffic congestion.",

author = "Chenlan Wang and Yulan Fu",

note = "Publisher Copyright: {\textcopyright} 2018 American Society of Civil Engineers.; 18th COTA International Conference of Transportation Professionals: Intelligence, Connectivity, and Mobility, CICTP 2018 ; Conference date: 05-07-2018 Through 08-07-2018",

year = "2018",

doi = "10.1061/9780784481523.255",

language = "英语",

series = "CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals",

publisher = "American Society of Civil Engineers (ASCE)",

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editor = "Xiaokun Wang and Yu Zhang and Diange Yang and Zheng You",

booktitle = "CICTP 2018",

address = "美国",

}

Wang, C & Fu, Y 2018, Improving User Equilibrium via Public Service Advertising. in X Wang, Y Zhang, D Yang & Z You (eds), CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals. CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals, American Society of Civil Engineers (ASCE), pp. 2573-2578, 18th COTA International Conference of Transportation Professionals: Intelligence, Connectivity, and Mobility, CICTP 2018, Beijing, China, 5/07/18. https://doi.org/10.1061/9780784481523.255

Improving User Equilibrium via Public Service Advertising. / Wang, Chenlan; Fu, Yulan.
CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals. ed. / Xiaokun Wang; Yu Zhang; Diange Yang; Zheng You. American Society of Civil Engineers (ASCE), 2018. p. 2573-2578 (CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Fu, Yulan

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AB - The user equilibrium is a classic model for travelers' choices in transportation networks, but it is widely considered inefficient due to travelers' selfishness. Supposing there is an ideal central authority to fully coordinate the traffic, the total travel cost in the whole network can be minimized, which is usually modeled as the system optimum. This can serve as a benchmark for improving network efficiency. Smart phones provide route advice from transportation apps. We want to know whether such public service advertising from transportation apps improves travelers' own travel cost and the total travel cost from the systematic view. This paper establishes a mathematical model to describe travelers' routing choices and show their effects on travelers' routing decisions. We explore how it can improve the network efficiency, and give suggestions on making better use of transport apps. Numerical examples show that public service advertising can help alleviate traffic congestion.

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Wang C, Fu Y. Improving User Equilibrium via Public Service Advertising. In Wang X, Zhang Y, Yang D, You Z, editors, CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals. American Society of Civil Engineers (ASCE). 2018. p. 2573-2578. (CICTP 2018: Intelligence, Connectivity, and Mobility - Proceedings of the 18th COTA International Conference of Transportation Professionals). doi: 10.1061/9780784481523.255

Improving User Equilibrium via Public Service Advertising

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UN SDGs

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