(Im)politeness in Online Consumer Reviews

Wei Ren

doi:10.1007/978-3-031-37064-9_9

(Im)politeness in Online Consumer Reviews

Wei Ren^*

^*Corresponding author for this work

School of Foreign Languages

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

Existing studies on online consumer reviews predominantly investigate English. Many researchers have called for more research on a greater variety of languages to better understand the linguistic features of this genre and the localization of the social practice. In addition, to date, little research has explored (im)politeness in online consumer reviews. Therefore, this study provides an analysis of (im)politeness practice in Chinese consumer reviews, based on a dataset of user-generated online comments collected from a Chinese e-sales website (Amazon China). The study examines the usage of different types of (im)politeness strategies in consumer’s reviews and the effect of review valency on such strategies. The study demonstrates that the investigation into (im)politeness in Chinese online consumer reviews could provide insights into pragmatic practices in this genre and reanalysis of recipient participation roles in digital communication.

Original language	English
Title of host publication	Advances in (Im)politeness Studies
Publisher	Springer Nature
Pages	167-184
Number of pages	18
DOIs	https://doi.org/10.1007/978-3-031-37064-9_9
State	Published - 2023

Publication series

Name	Advances in (Im)politeness Studies
Volume	Part F4627
ISSN (Print)	2524-4000
ISSN (Electronic)	2524-4019

Keywords

Chinese
Digital communication
Impoliteness
Online consumer reviews
Participation status
Politeness

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10.1007/978-3-031-37064-9_9

Cite this

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(Im)politeness in Online Consumer Reviews

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