@inproceedings{25fa4f0ab5844a6c8f29fcbd0dbd3d96,
title = "How Perceived Factors of Review Contents Influence Consumers' Purchase Decision",
abstract = "Online customer review is one of the most important factors that influence customer purchase decision. Various factors of perceived value in review content will cause different impact on purchase decision. In this study, the decision tree approach was used to analyze the reviews collected from Tianmao and the purchase decision results collected from the simulation experiment system; in order to understand the impact of perceived value and its factors. The results show that the consequence of perceived risk is a negative tendency to purchase; while that of perceived benefit has a positive tendency, with a broader influence than that of perceived risk. And as expected, various factors of perceived value have different influence on the customers purchasing decision. This conclusion will instruct sellers to adjust their products factors to improve consumers satisfaction and increase their purchase rate.",
keywords = "Decision tree, Perceived value, Purchase decision",
author = "Kang Miao and Qinghong Yang and Xing Wei and Xiaoping Du and Jianwei Zhang",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; 20th IEEE International Conference on Computational Science and Engineering and 15th IEEE/IFIP International Conference on Embedded and Ubiquitous Computing, CSE and EUC 2017 ; Conference date: 21-07-2017 Through 24-07-2017",
year = "2017",
month = aug,
day = "8",
doi = "10.1109/CSE-EUC.2017.91",
language = "英语",
series = "Proceedings - 2017 IEEE International Conference on Computational Science and Engineering and IEEE/IFIP International Conference on Embedded and Ubiquitous Computing, CSE and EUC 2017",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "483--486",
booktitle = "Proceedings - 2017 IEEE International Conference on Computational Science and Engineering and IEEE/IFIP International Conference on Embedded and Ubiquitous Computing, CSE and EUC 2017",
address = "美国",
}