TY - GEN
T1 - How Does It Feel? Odor-Evoked Emotion Among Chinese People
AU - Chen, Zhe
AU - Rau, Pei Luen Patrick
AU - Kamenezkaja, Julia
AU - Qie, Nan
AU - Zhong, Runting
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2022
Y1 - 2022
N2 - Chinese culture has the potential to influence Chinese people’s odor preference and odor-evoked emotion. However, previous studies have rarely investigated odor preference and odor-evoked emotion among Chinese people. Verbal reports are a widely used tool for measuring odor-evoked emotion. However, since it is viewed as inappropriate to verbally express negative feelings in traditional Chinese culture, it is challenging to measure odor-evoked emotion among Chinese people. This study conducted a survey to determine odor preference among Chinese people. A comparison of odor preference between Chinese people and German people was also conducted. Ninety-six Chinese participants and 103 German participants were invited to rate their preferences of forty odors. Additionally, an experiment was conducted to test odor-evoked emotions among Chinese and German people. Both verbal measurements (i.e., interviews and the Emotion and Odor Scale) and physiological measurements (i.e., electromyography and skin conductance) were used to evaluate emotional responses evoked by 12 different odors. Twelve Chinese participants and 12 German participants were invited to participate in this experiment. Cultural effects on odor preference and odor-evoked emotions were significant in this study. The use of both verbal and physiological measurements were necessary to gain a deep, comprehensive understanding of odor-evoked emotion among Chinese participants.
AB - Chinese culture has the potential to influence Chinese people’s odor preference and odor-evoked emotion. However, previous studies have rarely investigated odor preference and odor-evoked emotion among Chinese people. Verbal reports are a widely used tool for measuring odor-evoked emotion. However, since it is viewed as inappropriate to verbally express negative feelings in traditional Chinese culture, it is challenging to measure odor-evoked emotion among Chinese people. This study conducted a survey to determine odor preference among Chinese people. A comparison of odor preference between Chinese people and German people was also conducted. Ninety-six Chinese participants and 103 German participants were invited to rate their preferences of forty odors. Additionally, an experiment was conducted to test odor-evoked emotions among Chinese and German people. Both verbal measurements (i.e., interviews and the Emotion and Odor Scale) and physiological measurements (i.e., electromyography and skin conductance) were used to evaluate emotional responses evoked by 12 different odors. Twelve Chinese participants and 12 German participants were invited to participate in this experiment. Cultural effects on odor preference and odor-evoked emotions were significant in this study. The use of both verbal and physiological measurements were necessary to gain a deep, comprehensive understanding of odor-evoked emotion among Chinese participants.
KW - Chinese
KW - Cultural differences
KW - German
KW - Odor preference
KW - Odor-evoked emotion
KW - Physiological measurements
UR - https://www.scopus.com/pages/publications/85133779079
U2 - 10.1007/978-3-031-06038-0_1
DO - 10.1007/978-3-031-06038-0_1
M3 - 会议稿件
AN - SCOPUS:85133779079
SN - 9783031060373
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 3
EP - 20
BT - Cross-Cultural Design. Interaction Design Across Cultures - 14th International Conference, CCD 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Proceedings
A2 - Rau, Pei-Luen Patrick
PB - Springer Science and Business Media Deutschland GmbH
T2 - 14th International Conference on Cross-Cultural Design, CCD 2022 Held as Part of the 24th HCI International Conference, HCII 2022
Y2 - 26 June 2022 through 1 July 2022
ER -