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Guotian Liu and Jinsida group co., ltd.-to keep lucid waters and lush mountains for the next generation

  • Hua Bai*
  • , Jing Wang
  • *Corresponding author for this work
  • Beihang University

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This case study shows the development of Jinsida Group Corporation and the growth path of its founder Guotian Liu, who is the former “king of textile printing and dyeing”, then the “king of seeding and tree planting” and today the “environmental protection expert”. Guotian Liu is willful, romantic and poetic as an entrepreneur, although entrepreneurs are supposed to be practical and focused. Only when we have learned about and fully comprehend his experience and his concept of entrepreneurship can we understand how he has been stick to his value and never been away.

Original languageEnglish
Title of host publicationEntrepreneurship in the Asia-Pacific
Subtitle of host publicationCase Studies
PublisherSpringer Singapore
Pages71-91
Number of pages21
ISBN (Electronic)9789813293625
ISBN (Print)9789813293618
DOIs
StatePublished - 1 Jan 2019

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