Guanxi-oriented attitude and the selection of communication modality under friction events

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The purpose of this study was to investigate how guanxi-oriented attitude, of salespersons will influence their behaviors, such as the selection of communication modality, under friction events. Data was collected via questionnaire from persons selling equipment in the oil industry. The partial least squares (PLS) method is applied to analyze the collected data. The study finds that the guanxi-oriented attitude positively influences the use of informal communication and negatively influences the use of formal communication. Our findings yield implications to managers on how to guide the employees to behave or act in the manner desired by the firm, and the findings imply that the managers may benefit from screening sales applicants in terms of their opinions of the importance of guanxi before hiring, and reinforcing positive guanxi-oriented attitude after hiring.

Original languageEnglish
Title of host publication2013 International Conference on Management Science and Engineering, ICMSE 2013 - 20th Annual Conference Proceedings
Pages1325-1331
Number of pages7
DOIs
StatePublished - 2013
Event2013 20th International Conference on Management Science and Engineering, ICMSE 2013 - Harbin, China
Duration: 17 Jul 201319 Jul 2013

Publication series

NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
ISSN (Print)2155-1847

Conference

Conference2013 20th International Conference on Management Science and Engineering, ICMSE 2013
Country/TerritoryChina
CityHarbin
Period17/07/1319/07/13

Keywords

  • communication
  • conflict
  • frictions
  • guanxi-oriented attitude

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