TY - GEN
T1 - Experience-based trust in e-commerce
AU - Sun, Zhaohao
AU - Lu, Sukui
AU - Han, Jun
AU - Finnie, Gavin
PY - 2007
Y1 - 2007
N2 - Trust is significant for e-commerce and has received increasing attention in e-commerce, multiagent systems, and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from either a logical or intelligent systems viewpoint. This paper will fill this gap by examining knowledge-based trust, inference-based trust, case-based trust and experience-based trust in e-commerce and their interrelationships from an intelligent systems viewpoint. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services.
AB - Trust is significant for e-commerce and has received increasing attention in e-commerce, multiagent systems, and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from either a logical or intelligent systems viewpoint. This paper will fill this gap by examining knowledge-based trust, inference-based trust, case-based trust and experience-based trust in e-commerce and their interrelationships from an intelligent systems viewpoint. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services.
UR - https://www.scopus.com/pages/publications/50249176182
U2 - 10.1007/978-0-387-75466-6_74
DO - 10.1007/978-0-387-75466-6_74
M3 - 会议稿件
AN - SCOPUS:50249176182
SN - 9780387754659
T3 - IFIP Advances in Information and Communication Technology
SP - 643
EP - 651
BT - Integration and Innovation Orient to E-Society - 7th IFIP International Conference on e-Business, e-Services, and e-Society, I3E 2007
PB - Springer New York LLC
T2 - 7th IFIP International Conference on e-Business, e-Services, and e-Society, I3E 2007
Y2 - 10 October 2007 through 12 October 2007
ER -