@inproceedings{a39cc9f8056f46069477bd7d8b5dbce3,
title = "Developing Persona for the Chinese Learning Application for Foreigners in China on Mobile Devices",
abstract = "This study presented how to develop persona for the Chinese learning application on mobile devices. Two personas were developed according to the understanding of current products and previous studies. Target market analysis was used in developing the two personas for learning Chinese characters on mobile devices. Consequently, the two personas were designed for two target groups: the short-term visitors (e.g. exchanging students) and the long-term Cosmopolitans (e.g. professions in China). Other translation application and learning applications on mobile devices were also discussed and evaluated in this study. An interview was used to revise and improve the persona. Future research directions were discussed at the end, including location-oriented mode, rotation mode, and dark mode.",
keywords = "International students, Learning Chinese, Mobile application",
author = "Zhe Chen and D{\'e}borah Dauly and Sara Amaral and Rita Martinho and Sandra Ruppel and Juho Toro and Yashuai Li and Jichang Zhao",
note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 ; Conference date: 19-07-2020 Through 24-07-2020",
year = "2020",
doi = "10.1007/978-3-030-49913-6\_20",
language = "英语",
isbn = "9783030499129",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer",
pages = "237--249",
editor = "\{Patrick Rau\}, Pei-Luen",
booktitle = "Cross-Cultural Design. Applications in Health, Learning, Communication, and Creativity - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings",
address = "德国",
}