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Could satisfaction be compared across customers? Some opposite evidences from China

  • Tsinghua University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Though the debate of interpersonal comparisons of satisfaction lasts for a long time, few researchers focus their attentions on whether the comparisons are empirically meaningful. This paper carries out two empirical studies to examine this issue and find that there are some validity threats when we compare customer satisfaction across customer groups without first considering the basic differences among these groups. The results in this study give some challenges to those that take customer satisfaction as a type of measurement for evaluating the performance of individuals and economic sectors.

Original languageEnglish
Title of host publicationProceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
Pages6-10
Number of pages5
DOIs
StatePublished - 2009
Event2009 6th International Conference on Service Systems and Service Management, ICSSSM '09 - Xiamen, China
Duration: 8 Jun 200910 Jun 2009

Publication series

NameProceedings of the 2009 6th International Conference on Service Systems and Service Management, ICSSSM '09

Conference

Conference2009 6th International Conference on Service Systems and Service Management, ICSSSM '09
Country/TerritoryChina
CityXiamen
Period8/06/0910/06/09

Keywords

  • Customer Satisfaction
  • Interpersonal Comparison
  • Latent Construct

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