TY - GEN
T1 - Competitiveness evaluation of China chain retail enterprises based on AHP-fuzzy
AU - Wang, Chongcai
AU - Zhang, Mingli
AU - Tu, Jianbo
PY - 2013
Y1 - 2013
N2 - Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.
AB - Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.
KW - AHP method
KW - chain retail enterprise
KW - competitiveness evaluation
KW - fuzzy comprehensive evaluation
UR - https://www.scopus.com/pages/publications/84886398225
U2 - 10.1109/SOLI.2013.6611402
DO - 10.1109/SOLI.2013.6611402
M3 - 会议稿件
AN - SCOPUS:84886398225
SN - 9781479905300
T3 - Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2013
SP - 160
EP - 165
BT - Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2013
T2 - 2013 IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI 2013
Y2 - 28 July 2013 through 30 July 2013
ER -