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Comparing Chinese and German's emotional reaction to perfume

  • Mengyu Guo
  • , Zhe Chen
  • , Hui Li
  • , Pei Luen Patrick Rau*
  • , Long Zeng
  • , Xiangheng Wang
  • , Nico Wendler
  • , Lahcen Feddol
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In this study of comparing Chinese and German's emotional reaction to perfume, three kinds of measurements including Self-report, Facial Action Coding System (FACS), Skin Conductance are used for measuring participants' emotions to 6 types of perfume with the objectives of: 1) validating the measurements of emotion to perfume, 2) describing the relationship between perfume and emotion and 3) comparing the cultural difference between Chinese and German regarding their emotions to perfume. The experiment results indicate that the three types of measurements are all effective to describe emotions to perfume and some interesting findings about the emotional reaction to perfume are noticed using the three measurements together. The cultural differences between Chinese and German are found in two aspects: 1) Chinese tend to more like perfume of Green tea and 2) Chinese tend to show no emotional response on face even if they have stronger feelings inside.

Original languageEnglish
Title of host publicationCross-Cultural Design - 6th International Conference, CCD 2014, Held as Part of HCI International 2014, Proceedings
PublisherSpringer Verlag
Pages59-67
Number of pages9
ISBN (Print)9783319073071
DOIs
StatePublished - 2014
Externally publishedYes
Event6th International Conference on Cross-Cultural Design, CCD 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Crete, Greece
Duration: 22 Jun 201427 Jun 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8528 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference6th International Conference on Cross-Cultural Design, CCD 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Country/TerritoryGreece
CityHeraklion, Crete
Period22/06/1427/06/14

Keywords

  • Cultural difference
  • emotion measurements
  • emotional reaction
  • perfume

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