Chinese color preference in software design

  • Yan Ge*
  • , Ronggang Zhou
  • , Xi Liu
  • , Kan Zhang
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Three experiments were designed to investigate the color preference of User Interface of Chinese youth. Background color and foreground color, as well as their combinations were examined. The results showed that: 1, Blue, purple, gray-blue and cyan were the more popular background color. 2, the foreground color preference was influenced by the background color, but white, yellow series and green series were all popular foreground colors for the background color of blue, purple and gray-blue. The discrimination of participants for graphic was better than that for characters. Some mechanism and implications were discussed.

Original languageEnglish
Title of host publicationEngineering Psychology and Cognitive Ergonomics - 7th International Conference, EPCE 2007. Held as Part of HCI International 2007, Proceedings
PublisherSpringer Verlag
Pages62-68
Number of pages7
ISBN (Print)9783540733300
DOIs
StatePublished - 2007
Externally publishedYes
Event7th International Conference on Engineering Psychology and Cognitive Ergonomics, EPCE 2007 - Beijing, China
Duration: 22 Jul 200727 Jul 2007

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume4562 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference7th International Conference on Engineering Psychology and Cognitive Ergonomics, EPCE 2007
Country/TerritoryChina
CityBeijing
Period22/07/0727/07/07

Keywords

  • Background color
  • Color preference
  • Foreground color
  • User interface

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