TY - GEN
T1 - Assessing competitive advantage based on customer satisfaction and customer value
AU - Huang, Jinsong
AU - Zhou, Chenyang
AU - Han, Weiwei
PY - 2013
Y1 - 2013
N2 - Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on competitive advantage, and the differentiation is the main source of competitive advantage in China.
AB - Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on competitive advantage, and the differentiation is the main source of competitive advantage in China.
KW - competitive advantage
KW - customer satisfaction
KW - customer value
KW - partial least squares
KW - structural equation model
UR - https://www.scopus.com/pages/publications/84885407739
U2 - 10.1109/ICSSSM.2013.6602629
DO - 10.1109/ICSSSM.2013.6602629
M3 - 会议稿件
AN - SCOPUS:84885407739
SN - 9781467348430
T3 - 2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013
SP - 12
EP - 17
BT - 2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013
T2 - 2013 10th International Conference on Service Systems and Service Management, ICSSSM 2013
Y2 - 17 July 2013 through 19 July 2013
ER -