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App store analysis: Using regression model for app downloads prediction

  • Beihang University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

App store provides rich information for software vendors and customers to understand the market of mobile applications. However, app store analysis don’t consider some vital factors such as version number, app description and app name currently. In this paper we propose an approach that App Store Analysis can be used to predict app downloads. We use data mining to extract app name and description and app rank information etc. from the Wandoujia App Store and AppCha App Store. We use questionnaire and sentiment analysis to quantify some app nonnumeric information. We revealed strong correlations app name score, app rank, app rating with app downloads by Spearman’s rank correlation analysis respectively. Finally, we establish a multiple nonlinear regression model which app downloads defined as dependent variable and three relevant attributes defined as independent variable. On average, 59.28% of apps in Wandoujia App Store and 66.68% of apps in AppCha App Store can be predicted accurately within threshold which error rate is 25%. One can observe the more detailed classification of app store, the more accurate for regression modeling to predict app downloads. Our approach can help app developers to notice and optimize the vital factors which influence app downloads.

Original languageEnglish
Title of host publicationSocial Computing - 2nd International Conference of Young Computer Scientists, Engineers and Educators, ICYCSEE 2016, Proceedings
EditorsWanxiang Che, Hongzhi Wang, Shaoliang Peng, Weipeng Jing, Guanglu Sun, Xianhua Song, Zeguang Lu, Qilong Han, Junyu Lin, Hongtao Song
PublisherSpringer Verlag
Pages206-220
Number of pages15
ISBN (Print)9789811020520
DOIs
StatePublished - 2016
Event2nd International Conference on Young Computer Scientists, Engineers and Educators, ICYCSEE 2016 - Harbin, China
Duration: 20 Aug 201622 Aug 2016

Publication series

NameCommunications in Computer and Information Science
Volume623
ISSN (Print)1865-0929

Conference

Conference2nd International Conference on Young Computer Scientists, Engineers and Educators, ICYCSEE 2016
Country/TerritoryChina
CityHarbin
Period20/08/1622/08/16

Keywords

  • App downloads prediction
  • App store
  • Regression analysis
  • Regression model
  • Spearman’s rank correlation analysis

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