@inproceedings{76fedaae3e2d4c07a1a5170a0a09776d,
title = "A membrane computing approach to classify Macao visitor expenditure profile",
abstract = "Membrane computing also called P system, seeks to discover new computational models from the study of cellular membranes. In this study, we reported our initial efforts to classify Macao visitor expenditure profile using a membrane computing approach. Specifically, we designed a novel P system including specific membrane structure and membrane rules to realize an improved k-medoids clustering algorithm. We also empirically evaluated the new P system with a dataset from a large-scale visitor profile survey supported by Macao Government Tourist Office. Results reveal that the new P system is more robust to initial centers and achieves higher clustering accuracy as compared to the classical k-medoids clustering and the classical k-means method. In addition, we analyzed the demographic and behavior profile of the extracted six expenditure clusters and discussed the theoretical and practical implications of this study.",
keywords = "Expenditure analysis, Improved k-medoids algorithm, Marketing strategy, Membrane computing, Visitor profiling",
author = "Jinxing Hao and Wei Sun and Minhas Mahsud and Sun, \{Rui Hong\}",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; 14th International Conference on Services Systems and Services Management, ICSSSM 2017 ; Conference date: 16-06-2017 Through 18-06-2017",
year = "2017",
month = jul,
day = "28",
doi = "10.1109/ICSSSM.2017.7996296",
language = "英语",
series = "14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
editor = "Xiaoqiang Cai and Jiafu Tang and Jian Chen",
booktitle = "14th International Conference on Services Systems and Services Management, ICSSSM 2017 - Proceedings",
address = "美国",
}